Topic Presentation:

Is Our Advertising Campaign Legally Compliant?

Description of Subject:

Overlooking compliance with advertising laws and regulations when promoting products and services cannot only lead to the advertisement being banned but can also result in a fine and damages.

The presentation will give a general overview of legal considerations when launching an advertising campaign, such as advertising platforms, digital marketing & social media, sweepstakes & promotions, copyright clearance, use of celebrities and athletes, as well as considerations and resources for global advertising.

Bio Mrs. Karyl Bertrand, Attorney at Law, Bertrand Legal & Intellectual Property

Karyl D. Bertrand (Master of Laws 1999 University of Curaçao) is an attorney at law, intellectual property consultant, and trademark/patent agent and provides lectures and training on various legal subjects for companies, government institutions, and the public.

Karyl founded her firm Bertrand Legal & Intellectual Property in December 2013 and services the Dutch Caribbean, the wider Caribbean, Latin America, Europe, the United States, and Asia through her broad international network.

Karyl speaks English, Dutch, Spanish, and Papiamento.
She counsels and represents local and foreign corporations and individuals, including musicians, artists, and athletes, on matters of intellectual property, advertising and promotion, health and pharmaceuticals, contracts, sports and entertainment, and regulatory compliance. Karyl served as a legal expert Dutch Caribbean for COSME’s research project on intellectual property as a competitiveness tool for SMEs in the Caribbean OCTs.

Karyl is a frequent speaker on copyright, trademarks, trade names, and advertising law.

She presented on legal aspects of advertising and promotion regarding the Dutch Caribbean islands in seminars in Jamaica and New York City, USA, and several webinars with colleagues from the Dominican Republic, Trinidad & Tobago, Jamaica, Mexico, Germany, USA, Argentina, UK, South Africa, the Netherlands, and Turkey. Her most recent presentation was in St. Maarten in September 2022, upon invitation of the St. Maarten Bureau for Intellectual Property, on strategies to combat counterfeiting in the Dutch Caribbean during the Anti-Counterfeiting Seminar organized by the St. Maarten Ministry of Justice.

Karyl’s memberships include Global Advertising Lawyers Alliance (GALA), International Trademark Association (INTA), and Intellectual Property Caribbean Association (IPCA). As such, she coordinated Policy Dialogues between Jamaica and Curaçao on anti-counterfeiting by bringing together various stakeholders from the public and private sectors in both countries and continues to guide colleagues from other countries in facilitating similar discussions.

Karyl’s hobbies include music (pianist, former choir musical director), sports, and reading, especially on the topic of personal growth. Her extra-curricular achievements include:
•Former national junior tennis champion of Curaçao
•Former national junior tennis champion of the Netherlands Antilles
•Winner Best Composition and Most Outstanding Arrangement winning song “One Caribbean Nation” 2006 Curaçao Calypsoca Festival